The best form of Marketing is still Word of Mouth. For example, most people chose their financial advisor through Social Inclusion. Their advisor is someone they know in their Social
When I give a speech, I often ask the audience, “If you had to choose just one word that is critical to the success of a business, what would that
If you are the owner of a business, there are two issues to consider about your role. 1. The time frame or time span within which you think and plan for the
For much of our adult life, we spend more time at work than in any other area of our lives. As a result, we often plan our life around our
In what we call regular times, many of us fall for the “Illusion of Certainty.” Nassim Nicholas Taleb’s Turkey Illusion provides the best example that comes to mind. He describes
Most entrepreneurs do not have a formal planning process; they operate their business informally and implicitly. In other words, they do not have a business plan that they can share
The entrepreneurial journey is full of distractions. Entrepreneurs are optimists and see opportunity everywhere. These opportunities are beautiful shiny objects and, if pursued, they take the entrepreneur on a path
In building a business, there are Four Cornerstones that represent the foundation of a successful and sustainable business. To build the business that is right for you, the following elements must
The lowest load-bearing part of a building is usually referred to as the foundation. The foundation of a building determines the kinds of adversities a building can withstand. A business
For many of us, December marks the beginning of the annual season of giving. It’s also a time for planning the year ahead. Yet giving and planning are seldom integrated
The Oxford Dictionary defines marketing as “the action or business of promoting and selling products or services, including market research and advertising.” We define marketing as all of those activities
My friend and client is a large general contractor/project manager in Ontario. He purchased a gristmill built in the 1860’s with the idea of converting it to condos. The three-foot
I was recently reminded a great historical tale. In 1911, two explorers, Amundsen and Scott, embarked on a race against each other to become the first known human being to
Mentoring programs can play an essential role in preparing a company for growth. If an entrepreneur isn't helping employees develop in their roles, there may be no qualified and capable
“The fox knows many things, but the hedgehog knows one big thing.” -Archilochus I first heard of this quote from the podcast Hidden Brain and it got me thinking about
If it is important to you, you will find a way. If it is not, you will find an excuse. The New Year is filled with conversations around resolutions and goals.
Business school’s books and the internet are filled with examples of industries or companies that failed to heed the winds of change and now, they no longer exist. When my
Over the last five years, Guilfoyle Financial has evolved from a team of five to twelve and experienced revenue growth of 300%+. The company is a true multi-generational success story.
Corporate social responsibility isn't simply a catch phrase that business owners gravitate toward to make their customers and clients feel better about using their products and services. Social responsibility is
Entrepreneurs need to shift their strategies constantly as client needs change and expectations evolve. However, business owners also must be aware of how the political climate or court rulings can
While entrepreneurs are often full of ideas and know just how make goals a reality, they can sometimes become stuck and be uncertain of how to move forward or resolve
Your Business Plan starts with your Business Definition. The four components of the Business Definition are: Vision Mission Values Business Opportunity Your Business Plan is the articulation of your Strategy for growing your business.
Expressing your values is facilitated when you are able to describe in one or two sentences how each value will be implemented. We call these descriptions of values in action,