Strategy Under Uncertainty

In what we call regular times, many of us fall for the “Illusion of Certainty.” Nassim Nicholas Taleb’s Turkey Illusion provides the best example that comes to mind. He describes

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Business Plan: How to Hit Your Target

The entrepreneurial journey is full of distractions. Entrepreneurs are optimists and see opportunity everywhere. These opportunities are beautiful shiny objects and, if pursued, they take the entrepreneur on a path

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Are you a Fox or a Hedgehog?

“The fox knows many things, but the hedgehog knows one big thing.”   -Archilochus I first heard of this quote from the podcast Hidden Brain and it got me thinking about

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The Planning Process in Action

Over the last five years, Guilfoyle Financial has evolved from a team of five to twelve and experienced revenue growth of 300%+. The company is a true multi-generational success story.

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Values and Operating Principles

Expressing your values is facilitated when you are able to describe in one or two sentences how each value will be implemented. We call these descriptions of values in action,

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Expressing Your Values

A value is a thing or condition we consistently act upon to get and to keep. A value is a vector – a direction with a force. The clearest indication

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