How to Double Your Revenue in 2023
The best form of Marketing is still Word of Mouth. For example, most people chose their financial advisor through Social Inclusion. Their advisor is someone they know in their Social
Category
Sales
How to Craft a Successful Value Proposition and Stand Out in Your Industry
To attract the right clients, high performers put a lot of thought into the Right Value Proposition. In communicating their Value Proposition, the starting point is understanding how people make
The Importance of the Value Proposition for the Success of Every Business
If you're running a business, it's crucial to understand the power of emotional connections in selling situations or buying cycles. Why? Because people often make decisions based on their emotions
How We Should Think About Marketing & Sales
Many of us get an icky feeling when we think about marketing or sales. Yet we do marketing and sales all the time. Every time you convince a friend to