Strategy Under Uncertainty

In what we call regular times, many of us fall for the “Illusion of Certainty.” Nassim Nicholas Taleb’s Turkey Illusion provides the best example that comes to mind. He describes

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Business Plan: How to Hit Your Target

The entrepreneurial journey is full of distractions. Entrepreneurs are optimists and see opportunity everywhere. These opportunities are beautiful shiny objects and, if pursued, they take the entrepreneur on a path

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