Entrepreneurs function on a daily basis with tight resources and limited manpower. To make the best out of every situation, entrepreneurs must be resourceful, creative and on the cutting edge
After years of hard work, long hours and countless phone calls, meetings and pep talks with your employees, your business has reached your revenue goals and is a major player
Understanding your clients' wants and needs is often a priority for research and development teams and your sales force. However, granular knowledge of your clients from a marketing perspective has
Companies often market their services to other businesses rather than directly to the mass public, depending on what they specialize in. As many marketing rules may remain consistent when reaching
1) Check Your Local Listing“Always be consistent.” – Casey Kasem Are you listed online? Is your name, address, and phone number appearing correctly on each site it’s being listed on? Just like
In the age of information, the internet can be a blessing and a curse for a business. It makes it easy to reach out directly to your clients, yet it
Once entrepreneurs understand and embrace the many benefits tied to marketing data optimization, leaders can start to identify and monitor the most important streams of information available on client behaviors
A sales team has a critical job to do and plays an enormous role in a company's ability to attract new clients and retain current business. These professionals often serve
Maintaining strong bonds with clients is key in order for an organization to continue generating revenue from existing clients and bringing in new prospects. Companies that don't take the initiative
Marketing activities are not just creative projects launched individually to drive client engagement and increases in revenue. Marketing initiatives offer measurable and trackable opportunities for startups and small companies to
Within the realm of cloud computing technology, there are many applications and platforms to help small businesses have more efficient workflow management and stay on the cutting-edge of internal productivity.
In my book The Entrepreneurial Journey, I make a point about the importance of segmenting your client base and identifying those who create the most value for your business. There will
Losing a client can put a business in a challenging situation, especially if they were key to a company's monthly revenue stream. While the situation isn't ideal, it's sometimes hard
Marketers have evolved over time, transforming from outbound messaging experts to client engagement professionals. As global markets continue to place greater emphasis on consumer demands and long-term relationships with brands,
Workflow management strategies for entrepreneurs have changed significantly over the past decade. No longer are business builders required to manage staff, resources, business operations and all other aspects of the
As the New Year gets underway, marketing is front and center in most of your minds. How can you make 2014 your best year to date? How can you draw
Modern businesses are no longer deploying basic, traditional marketing tactics to communicate with clients and generate leads. Rather, enterprises are leveraging communication technology, social media and big data analytics to
Entrepreneurs must find a way to take small budgets, limited resources and scarce manpower and create a thriving business environment to sustain growth and development throughout the initial months or
Building strong relationships with your clients can be difficult, and no entrepreneur wants to put in a great deal of work into establishing a good rapport only to see their client
Do you have a database of your clients' contact information? Does it include not only mailing addresses and phone numbers, but email addresses? Email has been around for nearly two decades,
First-time entrepreneurs and business builders tend to be big-picture people. They envision the future of their companies, the missions they will strive to uphold, the revenue targets they may someday
Many entrepreneurs have strong relationships with the majority of their clients and receiving payment for services is never an issue. However, it's not uncommon for a business owner to have
Looking to revamp your marketing plan? Great idea! Your marketing plan should be dynamic and consistently revisited to measure the outcomes of your various marketing efforts. To make sure you get
While entrepreneurs are often full of ideas and know just how make goals a reality, they can sometimes become stuck and be uncertain of how to move forward or resolve