The Sales Mastery Program

Helping salespeople thrive is at the core of everything we do.
We work with you to implement a sales system, sales processes and sales skills that drive revenue and measurable results.

Enrollment is now open.

When are your sales goals a problem?

Your sales goals are only a problem when you have two conditions:

  • You have a goal

  • What you are doing is not getting the results you want

The purpose driving us is to help you get what you want in business and in life.

We focus on what matters to you, so that you can achieve what matters in your own life:

  • Building a successful practice or business

  • Living a fulfilling life

  • Leaving a powerful legacy

  • Perhaps all three!

The Benefits

1
Make Even More Money
Amplify your earnings with targeted strategies
2
Make Even More Impact
Elevate your influence and make a lasting impact
3
Enjoy Even More Quality time
Reclaim precious quality and free time for yourself
4
Enjoy Even More Free Time
Gain extra leisure time
5
Achieve Even Greater Financial Stability
Attain heightened financial security
5
Achieve Even Greater Financial Stability
Attain heightened financial security
5
Achieve Even Greater Independence
Craft greater self-reliance and a legacy of success that resonates for years to come
Join the Journey to Sales Excellence

100+ Industry Leaders around the world trust and grow with The Covenant Group

What you will gain

Delivered in 12 months in both real time and virtual time – the Sales Mastery Program is designed to give you access to the skills and knowledge you need to attract and retain clients.
1
In-Person Workshops
Three one-day, in-person workshops at the Royal Canadian Military Institute (RCMI) located in downtown Toronto
2
Online Workshops throughout the Year
Six virtual workshops
3
One-on-One Coaching

Six one-on-one coaching sessions with our Founder & CEO Norm Trainor
4
Wisdom Exchange Study
Monthly peer-to-peer Study Pod sessions to foster shared learning
5
Micro-Learning Videos
One to three-minute micro-learning videos designed to prompt the right sales behaviors
6
Online Resources
12-month access to members-only articles of interest, tips, and prompts to support learning when you have a need to know
7
Coach-on the-Go™ Access
12-month access to Coach-on the-Go™, our technology platform that becomes your operating system for business development
8
Tracking of Sales Results
Aligning Intention/Process/Measurement. Alignment of your goals with the actions required to achieve your goals is critical to ongoing Sales Mastery
Join the Journey to Sales Excellence

Our Approach

Most people confuse Familiarity and Mastery.

Familiarity is knowing what is involved in doing something right.

Mastery is knowing something so well that you never get it wrong.

Buying is a series of micro-decisions. Each decision involves a conversation. Getting to YES involves the mastery of each one of these conversations.

Where relationships matter, so too do conversations. The way you manage the conversations with a prospective or existing client determines if the sale is made or not.

High performers have both a meaningful strategy along with well-prepared tactics to manage each conversation that leads to a positive outcome – the successful transaction of business with one another.

Most salespeople are reactive. High-performing salespeople are proactive.

High-performing salespeople manage the Before, During and After of the Buying Cycle or Sales Process.

The Covenant Group’s Sales Mastery Program enables you to master each conversation with the right prospective or existing clients that lead to YES and a positive outcome for you and the client.

“The Covenant Group has a proven program that will help us grow. Any company looking to take the next step in its development should be involved in The Business Builder.”
David Sung CFP CLU RHU
President, Nicola Wealth Management
300%
Typical revenue growth our clients experience
27+
Years of helping people
80%
Clients who experience 50-200% growth in 12-30 months
Love from our Clients

“The Covenant Group has helped focus our business development strategy and provided quality leadership advice that has been very useful to me as an entrepreneur. Not only am I certain that we wouldn't be where we are today without them, I am even more certain that VELA's future wouldn't be as incredibly bright as it is without their guidance.”

Jason Boudreau
Founder, VELA Wealth

"The Covenant Group team bring an unusual combination of deep industry knowledge and proven business-building fundamentals along with an eye toward innovation and the best practices of driving growth in the new digital economy. They truly care for your success, and it shows in the value they deliver."

Joshua Hollander
President & CEO, North America, Horton International

"The Covenant Group has a proven program that will help us grow. Any company looking to take the next step in its development should be involved in The Business Builder."

David Sung, CFP CLU RHU
President, Nicola Wealth Management

"I have interacted with other coaches previously, and I find The Covenant Group to be the most value added by a significant margin."

Thane Stenner
Managing Director, Graystone Consulting of Morgan Stanley

A look into our process

Download Our Free Starter Kit

Are you a successful entrepreneur or executive looking to enhance your work and drive business growth?

Inside this kit, you'll gain instant access to three game-changing ebooks designed to help you optimize your workflow, enhance productivity, master the art and science of prospecting, and fuel your business growth.

Get updates on new publications, tools, and other resources from The Covenant Group.
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