Annette Hammortree has always been a successful professional. As the breadwinner of her family she has seen a lot of success in her life and career. Eventually, success became a double edged sword. She has been in the business for over 30 years and is considered to be in the top 1% of performers in her industry.

Frank Pizzimenti is a Toronto based criminal lawyer. When he was first introduced to The Covenant Group, he had just made a transition into the field of financial services. Frank thought that by changing his career to become a financial advisor, he would be able to make a lot more money. After some time, it became clear that Frank was merely interested in financial services. He realized that what he really needed was to take what he was learning about building a business from The Covenant Group (TCG) and apply that to his legal practice.

Harman Mangat is the co-founder of Simply Wellness. Simply Wellness is an integrated healthcare company whose mission is to improve the delivery of healthcare to their patients. In 2014, Harman had a dental practice in North Vancouver. He had been running his practice for about 10 years, and had just acquired a second practice. At the time, Harman was not thinking of his dental practice as a business. He knew that the things that made him successful to date were unlikely to make him successful as he grew his operation.