Business & Financial Management
Practical tools and strategies for managing operations, resources, and finances to build sustainable, profitable enterprises.
Establish Employee Engagement by Defining Roles and Expressing Value
When you start your own business, your approach to hiring staff may consist of just picking those capable of coping with an increasing workload, resulting in a patchwork of skills and responsibilities. Yet to create a sustainable, well-organized company, it's...
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Work Images Into Your Marketing
With the ever-increasing accessibility of all things media - online newspapers, image-centric social media platforms, smartphones that can take better pictures than some cameras and more - it seems our culture is becoming more visual. No matter what your industry,...
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Overcome 'It's Not My Job' Excuses
As the entrepreneur and founder of your business, there is no doubt that you are eager and willing to step in and do whatever is necessary to bring your vision to life. However, that level of enthusiasm may not be...
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Build Your Community as Well as Your Business
Most entrepreneurs spend a lot of time devising ways to build up their businesses and deepen their relationships with clients. Being selfless in client relationship management is essential to creating client capital, and businesses should regularly strive to deliver value-added service.
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Make Clients and Employees Believe Your Mission Statement
Do not underestimate the importance of a mission statement. In building your business, this will differentiate you from the competition and will serve as a reminder of your purpose as an entrepreneur.
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Develop and Refine Your Marketing Strategy
Marketing your business requires a multifaceted program that addresses what occurs within and outside the organization. While many entrepreneurs are very talented at networking and selling, it's necessary to have a longer-term plan to drip on prospects and prevent the...
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Collaborate with Companies and Community to Build Your Business
Establishing your brand is so much more than raising awareness through marketing and promotions. It also involves making internal and external decisions that solidify your commitment to your company's core values.
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Take Your Marketing on the Road
Chances are, you own a smartphone and/or a tablet, and are constantly connected to emails, text messages, news feeds and all the other channels of communication that have been consolidated into one handheld tool. How many of your existing and...
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Building an Organization
Employees who decide to start on their own entrepreneurial journey often try to do everything required in running a business while starting up. They are their own administrative assistants, as well as the chiefs of marketing, the heads of operations and the lead salespeople.
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5 Questions to Answer in Developing your Strategy
Great companies describe the essence of what makes them unique in a simple and compelling manner. Walmart revolutionized retailing by focusing upon operational excellence.
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Write Tweets Your Followers Want to Read
Once entrepreneurs set up their social media accounts, the next challenge is figuring out what to say. How do you determine what your followers, connections and fans want to hear in your tweets and posts.
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Social Media Strategy Should be Holistic
Social media offers entrepreneurs so much more than a way to build their personal brand. Recently, I read an article by Forbes contributor Christine Crandell that gives some perspective to the strategic role social media fills in an enterprise.
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Elicite Better Blog Responses
Entrepreneurs who were seeking to build client capital and expand their market presence in the past would conduct seminars, host events and write regular columns for local newspapers. Those tactics continue to be strong components of a multichannel marketing strategy,...
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Learn to Prioritize Your Clients
Do you find yourself constantly scrambling just to keep up with all of your clients. Does it seem as though you're fighting (and losing the battle) to deliver the level of service you promised at the outset of client relationships.
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Turn Your Marketing Into Lead Generation
Yes, marketing is an essential part of running a business and entrepreneurs should be sure to integrate marketing efforts into all other aspects of the company to effectively build a brand. Buying ad space or reaching out to prospects through...
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“The Covenant Group has a proven program that will help us grow. Any company looking to take the next step in its development should be involved in The Business Builder.”
David Sung CFP CLU RHU
President, Nicola Wealth Management
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Clients who experience 50-200% growth in 12-30 months
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“The Covenant Group has helped focus our business development strategy and provided quality leadership advice that has been very useful to me as an entrepreneur. Not only am I certain that we wouldn't be where we are today without them, I am even more certain that VELA's future wouldn't be as incredibly bright as it is without their guidance.”
Jason Boudreau
Founder, VELA Wealth
"The Covenant Group team bring an unusual combination of deep industry knowledge and proven business-building fundamentals along with an eye toward innovation and the best practices of driving growth in the new digital economy. They truly care for your success, and it shows in the value they deliver."
Joshua Hollander
President & CEO, North America, Horton International
"The Covenant Group has a proven program that will help us grow. Any company looking to take the next step in its development should be involved in The Business Builder."
David Sung, CFP CLU RHU
President, Nicola Wealth Management
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Thane Stenner
Managing Director, Graystone Consulting of Morgan Stanley
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