Business & Financial Management
Practical tools and strategies for managing operations, resources, and finances to build sustainable, profitable enterprises.
Serve Your Employees as Well as Your Clients
Many companies, regardless of industry, make earning and keeping clients' loyalty a central goal in their operations. Employee loyalty is often ignored or pushed further down the list of priorities, yet this factor can have a huge impact on the...
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Make Direct Mail a Successful Part of Your Marketing Strategy
We often discuss the fact that social media, email and other web-based technologies are integral to an organization's marketing plan, but it is wise to include more traditional communications in a multichannel strategy as well. Direct mail is a time-tested...
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Add Variety to Your Product Offerings
Seeking out new products and finding new avenues you can use to help your clients reach their professional and personal goals lies at the foundation of providing value-added service. Do you hold periodic interviews with your existing clients, as well as your prospects.
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Repetition is Key in Creating and Maintaining a Strong Small Business Brand
As a business professional, you no doubt know that there is more to business success than simply having a good idea. Branding is paramount, as it allows you to elevate your company within the market.
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Ensure a High-Performing Business with These Steps
Developing a vision for your company is the first step in laying a solid foundation upon which to build your business. When you have a sound understanding of what you hope to achieve and gain from the enterprise at the...
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Does Data Have a Place in Small Business Marketing?
Among major corporations and multinationals, a major topic regarding marketing is the use of big data. With more people than ever using smartphones, mobile applications, social media platforms, email, websites and other information-generating tools, marketers around the world are abuzz...
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Identify Business Opportunity
In my last post, I discussed the importance of determining a vision and strategy to guide you through the myriad challenges of leadership. While creating plans for how you will develop and organize your staff, you must also identify the...
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Pro Bono Work Benefits the Public and Your Company
When you are focused on building your business, offering services for free may sound like it should be at the top of your What Not To Do list. After all, why give away what you can charge for.
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Making the Business Run Without You
A common problem that many entrepreneurs face is getting the business to run without them. After all, who else knows the ins and outs of your firm better than you.
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Get Creative With Your Marketing
Podcasts have become a means for people to keep track of their favourite radio shows and learn about a variety of topics without having to tune in to a specific station at a specific time. It's possible to download podcasts...
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Delegate Effectively
Have you organized your staff in a way that allows them to work independently on projects and tasks while still delivering results that meet your expectations. Or do they regularly have to check back with their boss for more direction or assistance.
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Use Twitter-Based Client Service to Bolster Marketing
The topic of Twitter-based client service may seem to fit more into my colleague Anthony Lam's area of expertise (client relationship management) than mine, but there is a marketing bent that should not be overlooked. After all, customer service and marketing are intertwined.
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Getting Employees to Work Smarter, not Harder
It seems to be an affliction many entrepreneurs share - they think that by putting in long work weeks and thinking about nothing but their burgeoning businesses, they will be able to make it grow more quickly and achieve their...
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Jumping on the Social Networking Bandwagon
Many companies are planning to ramp up their investment in social media marketing this year, as the channel continues to prove itself as an easy, cost-effective way to reach both customers and prospects. Indeed, more than half (53 percent) of...
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Finding and Achieving Your Market Opportunity
Marketing and business expansion are very much intertwined and reliant upon each other, but doing your research is one of the biggest factors for both. How do you identify opportunities for building your business in new markets.
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“The Covenant Group has a proven program that will help us grow. Any company looking to take the next step in its development should be involved in The Business Builder.”
David Sung CFP CLU RHU
President, Nicola Wealth Management
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Clients who experience 50-200% growth in 12-30 months
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Founder, VELA Wealth
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President & CEO, North America, Horton International
"The Covenant Group has a proven program that will help us grow. Any company looking to take the next step in its development should be involved in The Business Builder."
David Sung, CFP CLU RHU
President, Nicola Wealth Management
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Managing Director, Graystone Consulting of Morgan Stanley
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