Professional Development
Resources to sharpen your skills, expand your knowledge, and accelerate personal and career growth.

Manage Your Brand With An Exceptional Client Experience?
How much time do you devote exclusively to brand management. Whose job is it to ensure your entire company is effectively delivering a consistent brand image.
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Thought Leadership through Webinars
Webinar Boom Startup businesses typically enter the market with no reputation or credibility to stand on. As a result, entrepreneurs must establish themselves and their company as a legitimate brand and resource for information.
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Why Client Relationship Management Suffers Without an Emotional Connection
Client relationship management by and large depends on your ability to create an exceptional client experience. From answering the phone to handling a client's stock portfolio, companies have an increasing number of opportunities to captivate their clients.
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Overcoming Marketing Challenges With Online Tactics Part Four: Email Distribution
The variety of marketing channels has opened many doors for entrepreneurs looking to engage clients as readily as larger competitors. To reach a wide pool of clients without breaking budgets, businesses must optimize online channels such as social media networks,...
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How Client Complaints Serve Your Client Relationship Management Strategy
We have all seen a customer complaint play out in front of us at a store or restaurant and can empathize with one party or the other. All employees and entrepreneurs eventually come across an individual who is unhappy with...
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Overcoming Marketing Challenges With Online Tactics Part Three: Video Content
Marketing strategies for multichannel businesses have evolved greatly over the past few years. Long gone are the days of standard ads and banners ruling marketing campaigns.
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Overcoming Marketing Challenges With Online Tactics Part Two: Content Marketing
Entrepreneurs function on a daily basis with tight resources and limited manpower. To make the best out of every situation, entrepreneurs must be resourceful, creative and on the cutting edge of technology solutions to stay on pace with competitors while spending less on each task.
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Use Email to Give More Depth to Your Brand
Do you have a database of your clients' contact information. Does it include not only mailing addresses and phone numbers, but email addresses.
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Why Do Great Marketing Plans Fail
Your marketing plan should be dynamic and consistently revisited to measure the outcomes of your various marketing efforts. To make sure you get value from the review process, make sure your targets are clear and that they have been communicated effectively to your team.
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Best Ways to Show Client Appreciation
Entrepreneurs realize their companies won't succeed if their top clients take their business elsewhere. Therefore, management teams need to keep their most important partners engaged and ensure they are pleased with the services they receive.
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Increase Sales Team Performance to Better Serve Clients
Clients have high expectations, and if entrepreneurs don't deliver an engaging client experience, clients aren't likely to return. This makes it essential for management teams to train salespeople on how to enhance the client experience and ensure both parties are...
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Should a Business Owner Let a Client Go?
When they're just starting out, entrepreneurs want all the clients they can get - obtaining more connections means more assured revenue streams, gives a company the chance to build its reputation and can serve as an effective business builder. While...
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Email Marketing Making a Comeback
For years, email marketing has been the go-to way for entrepreneurs to connect with their current clients and reach new prospects. Email gave business owners a cost effective and quick way to spread news and establish a reputation as an...
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What Story are you Building for the Client?
A common discussion in the world of customer service is how to build a narrative for your clients. Some of the biggest brands have achieved lifelong loyalty from consumers and continue to draw in more customers.
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Create and Stick to a Marketing Schedule
When trying to keep track of every function in your business, marketing may seem like the least pressing issue compared to sales, client relationship management, and administrative duties. However, without a marketing strategy and schedule that you follow closely, you...
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“The Covenant Group has a proven program that will help us grow. Any company looking to take the next step in its development should be involved in The Business Builder.”

David Sung CFP CLU RHU
President, Nicola Wealth Management
300%
Typical revenue growth our clients experience
27+
Years of helping people
80%
Clients who experience 50-200% growth in 12-30 months
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