Business & Financial Management
Practical tools and strategies for managing operations, resources, and finances to build sustainable, profitable enterprises.
More Companies are Marketing Online. Are You Connected?
For some businesses, the evolution of their marketing strategies has been slow. It is understandable: a business owner may be hesitant to introduce a new element to a formula that has been successfully promoting his or her company for years.
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Covering the Financial Management Aspect of Your Business Plan
I have dedicated several recent blog posts to the importance of creating a multi-faceted business plan, which may seem excessive until one realizes how integral this document is to the strategy and direction your business takes. These plans are comprised...
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Social Responsibility and Corporate Profitability are not Mutually Exclusive
I have discussed the role that volunteer work and philanthropy can play in an organization, enabling entrepreneurs and their staff members to pursue causes near to their hearts while providing the added benefit of boosting the companies' image. However, sometimes...
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Share Your Business-Building Ambitions with the Team
When you are a business builder, you likely have a lot of goals and dreams for the future of the organization. However, keeping those aspirations a secret will not result in any change.
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Create Teams That Can Run Themselves
As you become more established in running your own organization and generating more business, it will be necessary to delegate functions and tasks to other employees. The main purpose of bringing on team members is to lighten your own workload,...
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Corporate Social Responsibility Is Not Detrimental When Done Right
In past posts, I have discussed the importance of entrepreneurs and businesses giving back to their communities through their time, talent or treasure. These socially minded activities work not only to serve your stakeholders, improve the lives of others and...
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Recognize and Seize Your Business Opportunities
Entrepreneurs who have been working in a specific market for many years may sometimes feel as if they have hit a glass ceiling. If you think you have targeted as many clients as possible in your niche, it may be...
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How You Brand Isn't Just About Clients
Creating a consistent image for your brand can facilitate a closer connection between your business and your clients, particularly if you run a service company as opposed to one with physical products. A brand gives clients something tangible to relate to and form opinions about.
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Insulate Yourself From Operational Risk
Every entrepreneur has to develop a tolerance for a certain amount of risk. However, this does not mean they have to be vulnerable.
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Budgeting & Planning? Don't Neglect Marketing
Many small businesses have already started their processes for budgeting for the new year and setting performance goals. Yet how many have given thought to how they will budget their resources and energies for marketing activities.
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Create an Ongoing Recruitment Strategy
A firm is only as strong as its people. Although that adage may seem trite, it is true - your business will only be successful if you have created a resource management strategy that places talented people in well-defined roles within your organizational hierarchy.
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Strengthen Your Business with Content Marketing
The print ads, cold calls and air time you buy to build your brand is called external marketing. This marketing strategy can become costly and time-consuming, as you have to not only pay designers, publications and broadcast outlets, but also...
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Define Your Business' Role in its Industry
As a business builder, it is not enough to decide who is your ideal client and how much revenue you want to generate. You must also determine whether your company will specialize in a niche industry or have a more general focus.
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Setting Objectives Is Essential to Driving Growth
Sometimes running a business can feel like you have been thrown overboard from a ship. If you just tread water to stay afloat and maintain daily operations, you will not make any progress toward the shore.
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Breaking Down the Business Builder Model
As our team prepares for our upcoming Pinnacle Conference, I look forward to sharing with our audience how entrepreneurs can create a business model that enables growth. In my experience, a number of business owners go into work on a...
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“The Covenant Group has a proven program that will help us grow. Any company looking to take the next step in its development should be involved in The Business Builder.”
David Sung CFP CLU RHU
President, Nicola Wealth Management
300%
Typical revenue growth our clients experience
27+
Years of helping people
80%
Clients who experience 50-200% growth in 12-30 months
Love from our Clients
“The Covenant Group has helped focus our business development strategy and provided quality leadership advice that has been very useful to me as an entrepreneur. Not only am I certain that we wouldn't be where we are today without them, I am even more certain that VELA's future wouldn't be as incredibly bright as it is without their guidance.”
Jason Boudreau
Founder, VELA Wealth
"The Covenant Group team bring an unusual combination of deep industry knowledge and proven business-building fundamentals along with an eye toward innovation and the best practices of driving growth in the new digital economy. They truly care for your success, and it shows in the value they deliver."
Joshua Hollander
President & CEO, North America, Horton International
"The Covenant Group has a proven program that will help us grow. Any company looking to take the next step in its development should be involved in The Business Builder."
David Sung, CFP CLU RHU
President, Nicola Wealth Management
"I have interacted with other coaches previously, and I find The Covenant Group to be the most value added by a significant margin."
Thane Stenner
Managing Director, Graystone Consulting of Morgan Stanley
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