Performance Press
Delegate Effectively
Have you organized your staff in a way that allows them to work independently on projects and tasks while still delivering results that meet your expectations? Or do they regularly have to check back with their boss for more direction or assistance?We've discussed the concept of "Commander's Intent" on this blog before, a military theory that also has applications in the corporate environment. [...]
Pulling Financial Levers for Better Operations
As I explain in The Entrepreneurial Journey, there are five financial levers that sales professionals must control in order to run their firms smoothly. Product and service mix - Do you offer a wide range of products that satisfy every client's need? Size of sale - Determined by the markets you operate in. Some are more profitable than others. Number of sales. You need a process to track [...]
Finding and Achieving Your Market Opportunity
Marketing and business expansion are very much intertwined and reliant upon each other, but doing your research is one of the biggest factors for both. How do you identify opportunities for building your business in new markets? What is your process for updating your marketing strategy to include value propositions for a different set of prospective clients? Do you think the two parts of your [...]
Overcome 'It's Not My Job' Excuses
As the entrepreneur and founder of your business, there is no doubt that you are eager and willing to step in and do whatever is necessary to bring your vision to life. However, that level of enthusiasm may not be contagious, and it can sometimes be challenging to motivate other employees to step outside their realm of responsibility to complete a task that was not in the job description.That is [...]
Make Clients and Employees Believe Your Mission Statement
Do not underestimate the importance of a mission statement. In building your business, this will differentiate you from the competition and will serve as a reminder of your purpose as an entrepreneur. In a previous post, we explained in greater detail the four main components of a mission statement, but allow me to quickly review them. Convey the benefit your business presents to the [...]
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- Engaging Your Clients
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