Performance Press
Using Pinterest to Build Your Brand
Often, entrepreneurs and professionals shy away from social networks as a means of promoting their businesses because they are unfamiliar with the technology or think that it only exists for communicating with friends and family. On the contrary, ehe wide variety of social media websites means the web provides a marketing option that can fit any industry's needs - architects to [...]
Marketing Through Facebook
If you're new to using social media for business purposes, the idea of connecting with colleagues, clients and prospects and marketing your firm through online networks can seem daunting.Luckily, Facebook recently released a new guide listing some of the best practices for advertising on its website. Before launching a profile on the network as part of your broader effort to market your firm, [...]
Maintaining Compliance and Embracing Social Media
Fears about falling out of compliance due to a social media program may be one of the reasons that some professionals have avoided the networking websites as a means of marketing themselves and building client capital. However, from one-person firms to organizations as large as Morgan Stanley, advisors are getting involved in blogs and Twitter without running into trouble when it comes to [...]
Get Social
Just like you would do with any other business undertaking, before you dive into the work of social media marketing, you need a plan.
Researching and Contacting Prospects Through Social Media
Doing homework can provide insight on your target market's needs, wants and values. It will be highly useful when formulating your value proposition.
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