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Using Pinterest to Build Your Brand

Using Pinterest to Build Your Brand

Often, entrepreneurs and professionals shy away from social networks as a means of promoting their businesses because they are unfamiliar with the technology or think that it only exists for communicating with friends and family. On the contrary, ehe wide variety of social media websites means the web provides a marketing option that can fit any industry's needs - architects to [...]

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By Shauna Trainor | March 27, 2012 | Brand Management, Entrepreneurship
Marketing Through Facebook

Marketing Through Facebook

If you're new to using social media for business purposes, the idea of connecting with colleagues, clients and prospects and marketing your firm through online networks can seem daunting.Luckily, Facebook recently released a new guide listing some of the best practices for advertising on its website. Before launching a profile on the network as part of your broader effort to market your firm, [...]

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By Shauna Trainor | March 20, 2012 | Brand Management, Resource Management
Maintaining Compliance and Embracing Social Media

Maintaining Compliance and Embracing Social Media

Fears about falling out of compliance due to a social media program may be one of the reasons that some professionals have avoided the networking websites as a means of marketing themselves and building client capital. However, from one-person firms to organizations as large as Morgan Stanley, advisors are getting involved in blogs and Twitter without running into trouble when it comes to [...]

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By Shauna Trainor | March 06, 2012 | Brand Management
Get Social

Get Social

Just like you would do with any other business undertaking, before you dive into the work of social media marketing, you need a plan.

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By Shauna Trainor | February 28, 2012 | Systems and Processes
Researching and Contacting Prospects Through Social Media

Researching and Contacting Prospects Through Social Media

Doing homework can provide insight on your target market's needs, wants and values. It will be highly useful when formulating your value proposition.

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By Shauna Trainor | February 21, 2012 | Systems and Processes
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