Performance Press
Write Tweets That Will Solicit a Response
Using social media as a marketing activity can often feel like you have arrived late and alone to a crowded event: There is no lack of people to talk to, but it may be difficult to cut in on conversations that began without you. Twitter is a main demonstration of this scenario. It can be confusing and overwhelming to know who to follow, how to get others to follow you and what to say to your [...]
How LinkedIn Can Benefit Financial Advisors
LinkedIn's millions of users leverage the professional social networking site to share their content with business-minded peers and connect with decision-makers of companies they might never get to meet in the "real world." Indeed, an infographic from Imbue Marketing described the site as "the Facebook for grown-ups." Research conducted by LinkedIn, in partnership with FTI Consulting and [...]
Your LinkedIn Profile Can Be a Marketing Tool
I have discussed LinkedIn in the past, mentioning it as just one of the many social media platforms that you can integrate into your marketing mix. But the professional networking website can serve as much more than a digital business card. When properly designed, utilized and leveraged, it can open up entirely new groups of clientele and expand your presence beyond the people who have your [...]
Use Twitter-Based Client Service to Bolster Marketing
The topic of Twitter-based client service may seem to fit more into my colleague Anthony Lam's area of expertise (client relationship management) than mine, but there is a marketing bent that should not be overlooked. After all, customer service and marketing are intertwined. When you communicate with clients on a public forum, you are displaying your commitment to service - or lack thereof - for [...]
Jumping on the Social Networking Bandwagon
Many companies are planning to ramp up their investment in social media marketing this year, as the channel continues to prove itself as an easy, cost-effective way to reach both customers and prospects. Indeed, more than half (53 percent) of the approximately 375 advertising and marketing executives who took part in a recent survey by The Creative Group said they expect enterprises of all [...]
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