It is not enough for a company to offer acceptable customer service capabilities when addressing client inquiries, complaints or concerns. Rather, a company must have in place a client relationship management team, even if it starts off as a team of one that leverages the resources inside the rest of the office. The team should work pro-actively to implement best practices throughout the client [...]
Entrepreneurs in all industries have many obstacles to overcome in the early years, before the business is stable enough to compete with larger market leaders. One way to gain a quick competitive edge over other companies is to develop a unique and outstanding client experience strategy that aims to pro-actively address consumer questions, concerns or complaints before they can be expressed. When [...]
The client acquisition process is about helping your prospect buy rather than selling them a product or service, but many people in the business of sales tend to forget that. A salesperson's chief responsibility is not to hit his or her quota, but to educate potential clients about how a particular item or service can offer a solution to business problems. By working first educate yourself [...]
There are bound to be instances when a client is unhappy with the product, service or experience when interacting with a business. Yet when clients voice their displeasure with your company, that does not mean the relationship is doomed to end entirely or continue with a sour tone. There are a lot of components that make up a client relationship - the marketing and sales work that went into [...]
Entrepreneurs who have been working in a specific market for many years may sometimes feel as if they have hit a glass ceiling. If you think you have targeted as many clients as possible in your niche, it may be time to reflect on other markets or ideal client profiles whose needs you have not yet addressed. Consider your current areas of expertise and how these could catapult you into other [...]