Performance Press
How You Brand Isn't Just About Clients
Creating a consistent image for your brand can facilitate a closer connection between your business and your clients, particularly if you run a service company as opposed to one with physical products. A brand gives clients something tangible to relate to and form opinions about. But they are not the only ones for whom you should build your brand image. How you define your company will [...]
Make Direct Mail a Successful Part of Your Marketing Strategy
We often discuss the fact that social media, email and other web-based technologies are integral to an organization's marketing plan, but it is wise to include more traditional communications in a multichannel strategy as well. Direct mail is a time-tested option for marketing that has lost attention because of the rise of relatively inexpensive email. However, studies have proven time and again [...]
Repetition is Key in Creating and Maintaining a Strong Small Business Brand
As a business professional, you no doubt know that there is more to business success than simply having a good idea. Branding is paramount, as it allows you to elevate your company within the market. An effective brand stands out from the crowd (for the right reasons), which can ultimately be beneficial in terms of remaining top of mind and boosting revenue.Repetition, repetition, repetitionWhen [...]
Jumping on the Social Networking Bandwagon
Many companies are planning to ramp up their investment in social media marketing this year, as the channel continues to prove itself as an easy, cost-effective way to reach both customers and prospects. Indeed, more than half (53 percent) of the approximately 375 advertising and marketing executives who took part in a recent survey by The Creative Group said they expect enterprises of all [...]
Finding and Achieving Your Market Opportunity
Marketing and business expansion are very much intertwined and reliant upon each other, but doing your research is one of the biggest factors for both. How do you identify opportunities for building your business in new markets? What is your process for updating your marketing strategy to include value propositions for a different set of prospective clients? Do you think the two parts of your [...]
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