Leverage Technology: Always Be Connecting
In the last few years there has been an emergence of a vast number of players in the field of marketing technology. Although it is becoming harder to identify where
Manage Your Brand With An Exceptional Client Experience?
How much time do you devote exclusively to brand management? Whose job is it to ensure your entire company is effectively delivering a consistent brand image? In a recent Forbes article, contributor
4 Proven Steps for Creating Powerful Questions
Fostering clear and open communications with your employees needs to be a core business value. A constructive exchange is just that: a dialogue. But how do you know which questions
Thought Leadership through Webinars
Webinar BoomStartup businesses typically enter the market with no reputation or credibility to stand on. As a result, entrepreneurs must establish themselves and their company as a legitimate brand and
Entrepreneurs need to have agile business strategies
Entrepreneurs need to shift their strategies constantly as client needs change and expectations evolve. However, business owners also must be aware of how the political climate or court rulings can
Why Client Relationship Management Suffers Without an Emotional Connection
Client relationship management by and large depends on your ability to create an exceptional client experience. From answering the phone to handling a client's stock portfolio, companies have an increasing
Overcoming Marketing Challenges With Online Tactics Part Four: Email Distribution
The variety of marketing channels has opened many doors for entrepreneurs looking to engage clients as readily as larger competitors. To reach a wide pool of clients without breaking budgets,
Why it Sometimes Takes a Team to Effectively Manage Your Time
How often do you hear yourself say, "There aren't enough hours in the day"? Effective time management isn't a trivial manner that you can put on the back burner. In
How Client Complaints Serve Your Client Relationship Management Strategy
We have all seen a customer complaint play out in front of us at a store or restaurant and can empathize with one party or the other. All employees and
Overcoming Marketing Challenges With Online Tactics Part Three: Video Content
Marketing strategies for multichannel businesses have evolved greatly over the past few years. Long gone are the days of standard ads and banners ruling marketing campaigns. Today, social media channels and
Empowering Employees to Deliver Service Excellence
Are your clients satisfied with the products and services you provide? Ideally, you should get a consistent "Yes" from all members of your workforce, but all too commonly that simply
The Pursuit of Happiness
As a performance coach and psychologist for some of the wealthiest financial types on Wall Street, I work with many brilliant individuals, some of whom, however, have fallen victim to
Mindfulness Matters
When Norman Doidge wrote his book The Brain that Changes Itself he helped us understand what researchers had been discovering in recent years and, perhaps, what Buddha knew all along. The brain
Overcoming Marketing Challenges With Online Tactics Part Two: Content Marketing
Entrepreneurs function on a daily basis with tight resources and limited manpower. To make the best out of every situation, entrepreneurs must be resourceful, creative and on the cutting edge
Do Not Become a Complacent Competitor
After years of hard work, long hours and countless phone calls, meetings and pep talks with your employees, your business has reached your revenue goals and is a major player
Client Relationship Management Begins With Understanding
Understanding your clients' wants and needs is often a priority for research and development teams and your sales force. However, granular knowledge of your clients from a marketing perspective has
Overcoming Marketing Challenges With Online Tactics Part One: Addressing the Sales Cycle
Companies often market their services to other businesses rather than directly to the mass public, depending on what they specialize in. As many marketing rules may remain consistent when reaching
5 Tips to Manage Your Online Presence
1) Check Your Local Listing“Always be consistent.” – Casey Kasem Are you listed online? Is your name, address, and phone number appearing correctly on each site it’s being listed on? Just like
CRM is a Reputational Risk Management Tool
In the age of information, the internet can be a blessing and a curse for a business. It makes it easy to reach out directly to your clients, yet it
Value of Marketing Data Part 4: Tying In Appropriate Data
Once entrepreneurs understand and embrace the many benefits tied to marketing data optimization, leaders can start to identify and monitor the most important streams of information available on client behaviors
Motivate Your Sales Team for Enhanced Performance
A sales team has a critical job to do and plays an enormous role in a company's ability to attract new clients and retain current business. These professionals often serve
Don’t Push Away Clients When Using Big Data
Maintaining strong bonds with clients is key in order for an organization to continue generating revenue from existing clients and bringing in new prospects. Companies that don't take the initiative
Value of Marketing Data Part 3: Leadership Comprehension
Marketing activities are not just creative projects launched individually to drive client engagement and increases in revenue. Marketing initiatives offer measurable and trackable opportunities for startups and small companies to
Workflow Management Part 3: Google Apps
Within the realm of cloud computing technology, there are many applications and platforms to help small businesses have more efficient workflow management and stay on the cutting-edge of internal productivity.