Business owners already know how important it is to focus on internal marketing strategies if they want to enhance their revenue stream. However, an entrepreneur can't stop there if they want to ensure their marketing strategies are optimized. Implementing external marketing initiatives, in addition to internal ones, can help a firm establish itself within a community and build up a more reliable client base and reputable brand.

After first revising internal marketing strategies to better connect with existing clients, find out how you can better serve them and tap any referrals, it's time to employ external tactics to round out your marketing plans. While internal marketing may help your organization better itself and connect with existing clients, you should also employ external marketing strategies for optimal results. When combined, internal and external marketing can be an effective business builder strategy.

Employ Collateral Partners
You can launch marketing initiatives on your own, but employing assistance can ensure you attract the maximum number of prospects possible. By building a network of partners, your business can work with others to enhance brand awareness within a community. Don't think of other organizations solely as competition or clients - creating partnerships can be enormously beneficial and help your business reach firms it may not have been able to connect with otherwise.

Get Started on Internet Marketing
All entrepreneurs know Internet marketing is now essential - no company should be without an online presence these days. But because there are so many ways a business owner can use the digital realm to connect with prospects, it's no wonder many entrepreneurs get confused as to what they should be spending resources on.

Some of the most effective tactics to employ are SEO and SEM strategies - these can boost your ranking in search engines and make it easier for potential clients searching for solutions to locate your website. This allows for prospects to get information on your company and contact you, a process every business owner wants to be as simple as possible.

With the enormous popularity of social media platforms, most businesses already have a Facebook, Twitter and Google Plus page. Employing these websites can also boost brand awareness and sales performance, particularly if your business networks efficiently and manages to promote itself as a leader.

Unfortunately, many business owners create websites and social media pages and ultimately don't do much with them. Inactive pages won't get much traffic, and the hard work you put into developing your online presence may be for naught. Rather than letting the pages remain stagnant, consistently post videos, articles and updates on the latest news to generate interest.

Enhance Your Reputation With Seminars
You may be knowledgeable in your field and offer services no local competitor can, but how can you get potential clients to recognize your expertise? Try hosting a seminar to increase awareness and let the business community know there's an expert they can turn to.

Not sure who to invite to your event? There are plenty of people who could benefit from hearing what you have to say. Ask clients, prospects and your collateral partners to attend and encourage them to bring a guest.

Get Involved With the Community
Most major corporations don't solely focus on business - they get involved with a charity or local organization to improve their reputation, strengthen name recognition and make connections. There's no reason your business shouldn't enjoy the same benefits. Getting involved with a charitable organization, volunteer group, or even remaining active in an industry organization can prove extremely beneficial and help a company expand its circle of influence.

IN CASE YOU MISSED IT, last week's post focused on how to leverage internal marketing strategies to create a predictable income.