When done well, strategy as a clear plan of action aligns outputs, objectives, capabilities and resources with opportunities and challenges that the environment provides.
Articulating each element of the business definition sets context and describes the purpose in building your business. It is the starting point for an effective business plan.
When you’re clear about your mission, vision, and business opportunity, decision-making is easy. You bring focus and discipline to your business.
In our work with entrepreneurs, we integrate the Four Cornerstones to assure the viability of the business.
All businesses are built on a set of assumptions. The longer the business is in the market the more these assumptions are tested. Many entrepreneurs struggle to articulate the underlying assumption of their businesses.