Performance Press
Repetition is Key in Creating and Maintaining a Strong Small Business Brand
As a business professional, you no doubt know that there is more to business success than simply having a good idea. Branding is paramount, as it allows you to elevate your company within the market. An effective brand stands out from the crowd (for the right reasons), which can ultimately be beneficial in terms of remaining top of mind and boosting revenue.Repetition, repetition, repetitionWhen [...]
Ensure a High-Performing Business with These Steps
Developing a vision for your company is the first step in laying a solid foundation upon which to build your business. When you have a sound understanding of what you hope to achieve and gain from the enterprise at the outset - and likewise, how you want others to benefit from your services - you will have a strong reference point as your organization matures and faces challenges you would not [...]
Does Data Have a Place in Small Business Marketing?
Among major corporations and multinationals, a major topic regarding marketing is the use of big data. With more people than ever using smartphones, mobile applications, social media platforms, email, websites and other information-generating tools, marketers around the world are abuzz about how they can garner insights from the zettabytes of data that now exist. According to a March 2012 [...]
Identify Business Opportunity
In my last post, I discussed the importance of determining a vision and strategy to guide you through the myriad challenges of leadership. While creating plans for how you will develop and organize your staff, you must also identify the business opportunities that will help you achieve your financial goals and sustain your vision. Where do you find clients? What products and services do [...]
Make Clients and Employees Believe Your Mission Statement
Do not underestimate the importance of a mission statement. In building your business, this will differentiate you from the competition and will serve as a reminder of your purpose as an entrepreneur. In a previous post, we explained in greater detail the four main components of a mission statement, but allow me to quickly review them. Convey the benefit your business presents to the [...]
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