Performance Press
Should You Specifically Market Your Financial Services to Women?
Recently, there has been an increasing amount of discourse centered around whether it's necessary - and indeed appropriate - to specifically market financial services to women. In my opinion, you are missing a significant opportunity if you are ignoring the purchasing power of women. The majority of household financial decisions are made by women, as are the majority of all brand [...]
Scaffolding Yourself to Success
Are you feeling stretched? Like there aren’t enough hours in the day and you never have enough time to do the really important or really enjoyable work. I would like to offer three tactics to help you avoid such situations and then raise some questions that will help you find the office support you need.3 TACTICS1. Do not assume that you want to do this. Many financial services professionals [...]
Repetition is Key in Creating and Maintaining a Strong Small Business Brand
As a business professional, you no doubt know that there is more to business success than simply having a good idea. Branding is paramount, as it allows you to elevate your company within the market. An effective brand stands out from the crowd (for the right reasons), which can ultimately be beneficial in terms of remaining top of mind and boosting revenue.Repetition, repetition, repetitionWhen [...]
Ensure a High-Performing Business with These Steps
Developing a vision for your company is the first step in laying a solid foundation upon which to build your business. When you have a sound understanding of what you hope to achieve and gain from the enterprise at the outset - and likewise, how you want others to benefit from your services - you will have a strong reference point as your organization matures and faces challenges you would not [...]
Does Data Have a Place in Small Business Marketing?
Among major corporations and multinationals, a major topic regarding marketing is the use of big data. With more people than ever using smartphones, mobile applications, social media platforms, email, websites and other information-generating tools, marketers around the world are abuzz about how they can garner insights from the zettabytes of data that now exist. According to a March 2012 [...]
Categories
- Business Management
- Strategic Planning
- Entrepreneurship
- Resource Management
- Client Relationship Management
- Brand Management
- Practice Development
- Effective Sales Strategy
- Corporate Social Responsibility
- Sales
- Systems and Processes
- Strategy
- Structure
- Financial Management
- Family Enterprise
- Focus
- Networking
- Philanthropy
- Innovation
- Marketing
- Engaging Your Clients
- Community Engagement
- Client Engagement
- Client Experience
- Driving Results
- Digital Leadership
- Mastering the Sales Conversation
- Leadership
- Conversational Selling
YouTube
Instagram