Performance Press
Refine and Refresh to Make it Right
As the New Year gets underway, marketing is front and center in most of your minds. How can you make 2014 your best year to date? How can you draw more people into your funnel, through your pipeline and, ultimately, into the buying cycle?Ted Wernham has been focused on these two questions (on top of many others). He has quadrupled his revenue in the last 2 years while working with The Covenant [...]
Generate A Predictable Income: Key Internal Marketing Strategies
The right marketing strategies are a great business builder. If executed effectively, strong internal and external marketing plans can help a company generate additional revenue and guarantee a steadier stream of sales. The best place to start is with your internal marketing strategies. These internal initiatives, when used in conjunction with external activities, can lead to improved rates of [...]
Covering the Financial Management Aspect of Your Business Plan
I have dedicated several recent blog posts to the importance of creating a multi-faceted business plan, which may seem excessive until one realizes how integral this document is to the strategy and direction your business takes. These plans are comprised of four parts: business definition, objectives, operational strategies and financial management. The final major portion of the business plan is [...]
Insulate Yourself From Operational Risk
Every entrepreneur has to develop a tolerance for a certain amount of risk. However, this does not mean they have to be vulnerable. By taking steps to assess and mitigate operational risks, business owners can have greater assurance that they will be prepared for the surprises that can arise in an uncertain and constantly shifting economy.Have you ever performed an operational risk stress test [...]
Budgeting & Planning? Don't Neglect Marketing
Many small businesses have already started their processes for budgeting for the new year and setting performance goals. Yet how many have given thought to how they will budget their resources and energies for marketing activities? It is vital to not only set a dollar amount for how much you will invest in marketing for 2013, but also identify how you will make the most of that money and [...]
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