Performance Press
Run a Business Operation Guided by Values
Your business plan is probably one of the most important documents you will create for your company. It is valuable because it is not just a few pages that you keep in a forgotten binder on a shelf. Rather, it is a dynamic, ever-evolving strategy that will serve as a resource while you build your business. I would advise working with your business plan on a regular basis as you update your one-, [...]
What's Missing in Your Business Plan?
Type "write a business plan" into a search engine and you will get millions of results. If you merely base one of the foundational documents for your business on a few models pulled from the internet, however, you may neglect to include a few key components. Executive statements and financial projections are basic elements of a strong business plan, but as I explain in The Entrepreneurial [...]
Should You Specifically Market Your Financial Services to Women?
Recently, there has been an increasing amount of discourse centered around whether it's necessary - and indeed appropriate - to specifically market financial services to women. In my opinion, you are missing a significant opportunity if you are ignoring the purchasing power of women. The majority of household financial decisions are made by women, as are the majority of all brand [...]
Scaffolding Yourself to Success
Are you feeling stretched? Like there aren’t enough hours in the day and you never have enough time to do the really important or really enjoyable work. I would like to offer three tactics to help you avoid such situations and then raise some questions that will help you find the office support you need.3 TACTICS1. Do not assume that you want to do this. Many financial services professionals [...]
Repetition is Key in Creating and Maintaining a Strong Small Business Brand
As a business professional, you no doubt know that there is more to business success than simply having a good idea. Branding is paramount, as it allows you to elevate your company within the market. An effective brand stands out from the crowd (for the right reasons), which can ultimately be beneficial in terms of remaining top of mind and boosting revenue.Repetition, repetition, repetitionWhen [...]
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- Brand Management
- Effective Sales Strategy
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