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The Network Effect

The Network Effect

The Network Effect applies to the creation of value through human networks. The more influential people who have a positive image of your business, the more value they ascribe to what you do.

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By Norm Trainor | September 13, 2021 | Networking, Engaging Your Clients, Client Engagement
Why Sales Is Not a Dirty Word?

Why Sales Is Not a Dirty Word?

For many, sales and acts of selling feel slimy. When they think of sales, they imagine the stereotypical used car salesman or a con artist like the one featured in The Wolf of Wall Street.

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By Keita Demming | November 17, 2020 | Mastering the Sales Conversation, Effective Sales Strategy, Sales, Engaging Your Clients, Client Engagement, Client Experience
In Today's Zoom World, Conversational Selling Matters More than Ever

In Today's Zoom World, Conversational Selling Matters More than Ever

To build meaningful relationships, you must master how to ask the right questions and truly care about the answers. When you do, your clients will notice.

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By Norm Trainor | November 17, 2020 | Mastering the Sales Conversation, Effective Sales Strategy, Sales, Engaging Your Clients, Client Experience, Client Engagement
Client Satisfaction Is NOT the Most Important Measure

Client Satisfaction Is NOT the Most Important Measure

When you develop and implement a strategy to foster client engagement, you invest time and energy in creating client capital.

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By Norm Trainor | June 03, 2020 | Client Engagement, Community Engagement, Client Experience, Engaging Your Clients
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