Performance Press
Watch How Your Clients Change and Evolve With Them
Clients, for better or worse, are constantly evolving. They will change their priorities, their preferences and their expectations. Because they develop new demands on your company, you need to adjust to continue providing the value-added service that won their loyalty in the first place. Businesses that fail to be flexible risk losing client capital and falling behind [...]
Are You Using Periodic Reviews to Secure Client Capital?
The most valuable business opportunity for you this year can be found with your existing clients. Because you have already succeeded in converting existing clients, a major portion of the marketing process has been completed. Engaging them in your marketing strategy allows you to build upon your past successes and deepen your relationship. Get information on past actions for future [...]
Multitask Sales and Service
Staff resources can be tight, particularly in businesses that are just getting underway. Employees are charged with many different responsibilities and may have several different titles in a startup. Although that arrangement can lead to chaos in an organization, the spirit of collaboration and doing whatever is necessary to satisfy clients and boost revenues can also be extremely [...]
Your LinkedIn Profile Can Be a Marketing Tool
I have discussed LinkedIn in the past, mentioning it as just one of the many social media platforms that you can integrate into your marketing mix. But the professional networking website can serve as much more than a digital business card. When properly designed, utilized and leveraged, it can open up entirely new groups of clientele and expand your presence beyond the people who have your [...]
Pulling Financial Levers for Better Operations
As I explain in The Entrepreneurial Journey, there are five financial levers that sales professionals must control in order to run their firms smoothly. Product and service mix - Do you offer a wide range of products that satisfy every client's need? Size of sale - Determined by the markets you operate in. Some are more profitable than others. Number of sales. You need a process to track [...]
Categories
- Business Management
- Strategic Planning
- Entrepreneurship
- Resource Management
- Client Relationship Management
- Brand Management
- Practice Development
- Effective Sales Strategy
- Corporate Social Responsibility
- Sales
- Systems and Processes
- Strategy
- Structure
- Financial Management
- Family Enterprise
- Focus
- Networking
- Philanthropy
- Innovation
- Marketing
- Engaging Your Clients
- Community Engagement
- Client Engagement
- Client Experience
- Driving Results
- Digital Leadership
- Mastering the Sales Conversation
- Leadership
- Conversational Selling
YouTube
Instagram