Performance Press
More Companies are Marketing Online. Are You Connected?
For some businesses, the evolution of their marketing strategies has been slow. It is understandable: a business owner may be hesitant to introduce a new element to a formula that has been successfully promoting his or her company for years. But for an organization to enjoy a long life cycle and create sustainable growth, it needs to constantly push its boundaries and seek out ways to improve, [...]
Social Responsibility and Corporate Profitability are not Mutually Exclusive
I have discussed the role that volunteer work and philanthropy can play in an organization, enabling entrepreneurs and their staff members to pursue causes near to their hearts while providing the added benefit of boosting the companies' image. However, sometimes charity runs and volunteer days are not enough to make a sustainable difference. Michael Porter, a professor at the Harvard [...]
Corporate Social Responsibility Is Not Detrimental When Done Right
In past posts, I have discussed the importance of entrepreneurs and businesses giving back to their communities through their time, talent or treasure. These socially minded activities work not only to serve your stakeholders, improve the lives of others and allow you to focus on causes near to your heart, but also provide opportunities for networking and even marketing your business. I [...]
Are You Using Periodic Reviews to Secure Client Capital?
The most valuable business opportunity for you this year can be found with your existing clients. Because you have already succeeded in converting existing clients, a major portion of the marketing process has been completed. Engaging them in your marketing strategy allows you to build upon your past successes and deepen your relationship.Get information on past actions for future successTo get [...]
How You Brand Isn't Just About Clients
Creating a consistent image for your brand can facilitate a closer connection between your business and your clients, particularly if you run a service company as opposed to one with physical products. A brand gives clients something tangible to relate to and form opinions about. But they are not the only ones for whom you should build your brand image. How you define your company will [...]
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