Performance Press
Define Your Brand, Then Make it Stand Out
Regardless of which subject of expertise we discuss on this blog, The Covenant Group team often refers to the common theme of differentiating your business from your competitors. You have to determine what characteristic or function of your business will be the area that you and your team devote the most time, resources and efforts to. Will it be client service that best defines your company? [...]
Social Activism: It's Popular, Profitable and Good to Do
For many years, it seemed as if companies that got involved in social causes were either doing so for a public relations campaign or were not creating revenue as a result. However, the corporate attitude toward activism and social responsibility has evolved in recent years. Perhaps more executives realize that getting involved in local causes or global issues is deeply rewarding on a personal [...]
More Companies are Marketing Online. Are You Connected?
For some businesses, the evolution of their marketing strategies has been slow. It is understandable: a business owner may be hesitant to introduce a new element to a formula that has been successfully promoting his or her company for years. But for an organization to enjoy a long life cycle and create sustainable growth, it needs to constantly push its boundaries and seek out ways to improve, [...]
Social Responsibility and Corporate Profitability are not Mutually Exclusive
I have discussed the role that volunteer work and philanthropy can play in an organization, enabling entrepreneurs and their staff members to pursue causes near to their hearts while providing the added benefit of boosting the companies' image. However, sometimes charity runs and volunteer days are not enough to make a sustainable difference. Michael Porter, a professor at the Harvard [...]
Corporate Social Responsibility Is Not Detrimental When Done Right
In past posts, I have discussed the importance of entrepreneurs and businesses giving back to their communities through their time, talent or treasure. These socially minded activities work not only to serve your stakeholders, improve the lives of others and allow you to focus on causes near to your heart, but also provide opportunities for networking and even marketing your business. I [...]
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