Performance Press
Value of Marketing Data Part 1: CMO vs. CIO
The reliance on big data by marketing departments is changing the IT landscape in the business environment.
Generate A Predictable Income: Key External Marketing Tactics
Business owners already know how important it is to focus on internal marketing strategies if they want to enhance their revenue stream. However, an entrepreneur can't stop there if they want to ensure their marketing strategies are optimized. Implementing external marketing initiatives, in addition to internal ones, can help a firm establish itself within a community and build up a more reliable [...]
Generate A Predictable Income: Key Internal Marketing Strategies
The right marketing strategies are a great business builder. If executed effectively, strong internal and external marketing plans can help a company generate additional revenue and guarantee a steadier stream of sales. The best place to start is with your internal marketing strategies. These internal initiatives, when used in conjunction with external activities, can lead to improved rates of [...]
Webinars Can be Beneficial, If Done Right
Live sessions can be a fantastic channel for connecting with potential and existing clients and demonstrating your business' expertise in a certain area. Technology has become more user friendly, and there are a host of platforms, such as Shindig, SlideShare, WebEx, Google Hangouts, AnyMeeting and OnWebinar.com, that enable individuals and companies to stage webinars or video chats for a large [...]
Ensure Your Social Media Strategy Takes LinkedIn's Latest Changes Into Account
While many entrepreneurs focus their marketing and branding efforts on popular social media platforms such as Facebook, Google Plus and Twitter, they often neglect sites like LinkedIn. However, this social media channel can have tremendous branding power and offer business owners a new way to learn more about potential clients, enhance their brand exposure and connect with even more [...]
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