Never stop optimizing marketing data, or you may risk falling behind on key client trends.
Marketing metrics help translate data streams into measurable tools of performance management.
Not only should you have separate models of service for your various types of clients, you should have marketing strategies that speak to each group's needs.
Marketing departments must leverage digital data to create more targeted campaigns.
As the New Year gets underway, marketing is front and center in most of your minds. How can you make 2014 your best year to date? How can you draw more people into your funnel, through your pipeline and, ultimately, into the buying cycle?Ted Wernham has been focused on these two questions (on top of many others). He has quadrupled his revenue in the last 2 years while working with The Covenant [...]