Customer Service and Big Data

Delegating to technology is a central feature in The Covenant Group's program. Ongoing investments in your business are necessary to help it expand and grow. One of the newest tech

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Social Media Strategy Should be Holistic

Social media offers entrepreneurs so much more than a way to build their personal brand. Recently, I read an article by Forbes contributor Christine Crandell that gives some perspective to the strategic role social

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Elicite Better Blog Responses

Entrepreneurs who were seeking to build client capital and expand their market presence in the past would conduct seminars, host events and write regular columns for local newspapers. Those tactics continue

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Simple Steps to Improve Service

With financial services, success usually means a series of steadily increasing numbers. Gauging a financial advisor's performance when it comes to client satisfaction can be much more difficult. Nurturing relationships

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Tips for Email Marketing

In a sales meeting, it's important to earn permission before proceeding to the business proposition, and that same sentiment applies to email marketing. Deborah Shane writes for Small Business Trends and highlights that entrepreneurs can

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Marketing Through Facebook

If you're new to using social media for business purposes, the idea of connecting with colleagues, clients and prospects and marketing your firm through online networks can seem daunting. Luckily, Facebook recently

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Podcasts as a Marketing Tactic

With everyone from teenagers to high net worth individuals becoming voracious consumers of social media and digital content, it is important to reach out to existing and prospective clients through

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