5 Tips to Manage Your Online Presence
1) Check Your Local Listing“Always be consistent.” – Casey Kasem Are you listed online? Is your name, address, and phone number appearing correctly on each site it’s being listed on? Just like
CRM is a Reputational Risk Management Tool
In the age of information, the internet can be a blessing and a curse for a business. It makes it easy to reach out directly to your clients, yet it
Value of Marketing Data Part 4: Tying In Appropriate Data
Once entrepreneurs understand and embrace the many benefits tied to marketing data optimization, leaders can start to identify and monitor the most important streams of information available on client behaviors
Motivate Your Sales Team for Enhanced Performance
A sales team has a critical job to do and plays an enormous role in a company's ability to attract new clients and retain current business. These professionals often serve
Don’t Push Away Clients When Using Big Data
Maintaining strong bonds with clients is key in order for an organization to continue generating revenue from existing clients and bringing in new prospects. Companies that don't take the initiative
Value of Marketing Data Part 3: Leadership Comprehension
Marketing activities are not just creative projects launched individually to drive client engagement and increases in revenue. Marketing initiatives offer measurable and trackable opportunities for startups and small companies to
Workflow Management Part 3: Google Apps
Within the realm of cloud computing technology, there are many applications and platforms to help small businesses have more efficient workflow management and stay on the cutting-edge of internal productivity.
Identify and Speak to Your Audiences
In my book The Entrepreneurial Journey, I make a point about the importance of segmenting your client base and identifying those who create the most value for your business. There will
How to Handle Losing a Client
Losing a client can put a business in a challenging situation, especially if they were key to a company's monthly revenue stream. While the situation isn't ideal, it's sometimes hard
Value of Marketing Data Part 2: Data Rich Insight
Marketers have evolved over time, transforming from outbound messaging experts to client engagement professionals. As global markets continue to place greater emphasis on consumer demands and long-term relationships with brands,
Workflow Management Part 2: Cloud Computing
Workflow management strategies for entrepreneurs have changed significantly over the past decade. No longer are business builders required to manage staff, resources, business operations and all other aspects of the
Refine and Refresh to Make it Right
As the New Year gets underway, marketing is front and center in most of your minds. How can you make 2014 your best year to date? How can you draw
Value of Marketing Data Part 1: CMO vs. CIO
Modern businesses are no longer deploying basic, traditional marketing tactics to communicate with clients and generate leads. Rather, enterprises are leveraging communication technology, social media and big data analytics to
Workflow Management Part 1: Automated Systems
Entrepreneurs must find a way to take small budgets, limited resources and scarce manpower and create a thriving business environment to sustain growth and development throughout the initial months or
How to Effectively Maintain Client Relationships
Building strong relationships with your clients can be difficult, and no entrepreneur wants to put in a great deal of work into establishing a good rapport only to see their client
Use Email to Give More Depth to Your Brand
Do you have a database of your clients' contact information? Does it include not only mailing addresses and phone numbers, but email addresses? Email has been around for nearly two decades,
Maintaining a Good Relationship When a Client Won’t Pay
Many entrepreneurs have strong relationships with the majority of their clients and receiving payment for services is never an issue. However, it's not uncommon for a business owner to have
Why Do Great Marketing Plans Fail
Looking to revamp your marketing plan? Great idea! Your marketing plan should be dynamic and consistently revisited to measure the outcomes of your various marketing efforts. To make sure you get
More Effective Reviews Help Foster Employee Growth
As the end of the year draws near, it is very important to reflect on the successes and challenges in your business and how you and your team can learn
Increase Sales Team Performance to Better Serve Clients
Clients have high expectations, and if entrepreneurs don't deliver an engaging client experience, clients aren't likely to return. This makes it essential for management teams to train salespeople on how
Looking to Socially Responsible Investing
Entrepreneurs are constantly looking for new ways to grow their companies, and many may overlook some areas in which there are opportunities for growth. When seeking opportunities for expansion, some
Should a Business Owner Let a Client Go?
When they're just starting out, entrepreneurs want all the clients they can get - obtaining more connections means more assured revenue streams, gives a company the chance to build its
Email Marketing Making a Comeback
For years, email marketing has been the go-to way for entrepreneurs to connect with their current clients and reach new prospects. Email gave business owners a cost effective and quick
Find Value by Integrating Sustainability
Sustainability and green initiatives are common in business plans at larger corporations, but many entrepreneurs may believe such projects won't pay off or provide a significant benefit at their smaller