Books & Publications
To order your copy of any of the materials below, please email tcg@covenantgroup.com or call 877.903.3878 or 416.304.1766. Please also visit www.millionaireadvisor.ca
The Business Builder
Author: Norm Trainor
Are you looking for a proven model to drive success?
The Covenant Group has been blessed with the opportunity to work with so many great clients. The purpose of this book is to express the essence of our Business Builder Model through the stories of the successful entrepreneurs and financial advisors with whom we work with who are applying the principles and skills of the Business Builder in their work today.
Each chapter and related stories provide lessons that you can apply to realize your vision for your business. The strategies and tactics outlined in this book will help you become a more effective Business Builder.
$19.99 (Plus Applicable Taxes and Shipping & Handling Costs)
ORDER NOW
How to Become a Millionaire Advisor
Presented by Norm Trainor
Featuring Jorge Villar & Top Advisors
Are you prepared to take your business to a whole new level?
Advisors are all seeking the newest techniques and concepts that can dramatically change their business for the next 5-10 years and now you have the chance to harness that knowlegde with this DVD box set.
Learn about the earning potential for those who understand how to gain trust and market themselves to thousands of confused individuals in this economy.
Special website gives you access to:
- Workbooks
- Case Studies
- White Papers
- And More!
Download your set today at www.millionaireadvisor.ca or order a physical copy HERE
The 8 Best Practices of High-Performing Salespeople
Author: Norm Trainor
Have you ever wanted to know exactly how the top performers prospect, sell and manage their business? Here’s your opportunity to discover The 8 Best Practices of High-Performing Salespeople.

In this book Norm Trainor tells the story of how three of his clients transformed themselves from average salespeople to industry leaders by adopting the 8 Best Practices. While following their careers, Norm takes you inside 15 actual sales deals and reveals how the 8 Best Practices made the difference between losing and winning the sale.
Audience: Entrepreneurs (Advisors)
#1 Business Book (National Post)
Author: Norm Trainor
ISBN 0-471-64528-1
Published by John Wiley & Sons $26.95 (Plus Applicable Taxes and Shipping & Handling Costs)
Available from The Covenant Group and various distributors, such as Advocis, your local bookstore and on-line retailers such as Amazon.com, Amazon.ca and Chapters.Indigo.ca.
The Entrepreneurial Journey: A Handbook For Building Your Business
Author: Norm Trainor
The author of the bestselling book “The 8 Best Practices of High-performing Salespeople” now brings you: “The Entrepreneurial Journey: A Handbook For Building Your Business”.
As Norm puts it, “This book builds from where The 8 Best Practices left off. Since my first book came out, our organization has worked with thousands of financial advisors across the globe helping them build their businesses. But even in the few years since The 8 Best Practices, the game has changed. The complexity facing entrepreneurs is staggering. Nowadays, the world’s top advisors are not the world’s best salespeople, or the world’s best marketers, they are the world’s best entrepreneurs. I’ve written my latest book as a handbook to show advisors, and entrepreneurs of all stripes, how to compete in the increasingly complex world of client relationships and business strategy by mastering the art of business. In other words, I’m showing the reader how to take the entrepreneurial journey.”
The Entrepreneurial Journey is a start-to-finish guide to business planning that is both educational and actionable. The book explains how to build a customized business plan and incorporates exercises so the reader has actually built his or her plan by the end of the book.
Audience: Entrepreneurs (Advisors)
Author: Norm Trainor
Published by The Covenant Group ORDER NOW for $29.95 OR get the ebook at www.millionaireadvisor.ca
Available from The Covenant Group.
Mega-Selling: Secrets of a Master Salesman
Author: David Cowper
Follow David's career from his humble beginning in a new country with no contacts and only $40 in his pocket, to the point where he routinely sold cases in excess of $10 million. In Mega-Selling, he takes you deep inside the psychological drama of 37 of his most crucial cases, and shows you exactly how you can close similar cases.
You will learn:
- David Cowper’s 5-step process approach to sales
- His 4 strategies for closing megacases
Audience: Entrepreneurs (Advisors)
#1 Bestseller with CAIFA
Author: David Cowper
ISBN 0-471-64529-X
Published by John Wiley & Sons (Formerly published by HIGHRISE Books as
Breakthrough: Take Your Business and Sales to the Top)
$24.95
(Plus Applicable Taxes and Shipping & Handling Costs)
Available from The Covenant Group and various distributors, such as Advocis, your local bookstore and on-line retailers such as Amazon.com, Amazon.ca and Chapters.Indigo.ca.
Best Practices: Training and Development
Author: Norm Trainor, Dr. Herb Koplowitz & Nancy E. Thomson
A comprehensive treatment of the training and development function in Canadian firms and organizations, based on a national survey of “Best Practices” conducted by the author.
Key Benefits:
- Enables you to identify who in your organization needs training and what kind of training is required
- Clearly shows you how to demonstrate the potential return on your training investment
- Takes training discussions away from course materials and lectures and moves it into the strategic arena
Who should have this Product:
- Human Resources Executives and Managers
- Training & Development Managers
- HR Consultants
Key Differentiating Features:
- A full discussion of the strategic issues and planning that precede an effective training program-not just boilerplate examples
- Chapters tell you clearly how to organize, select and implement effective training programs
- You get access to “Best Practices” from other Canadian firms and organizations
- Helpful forms, sample policy statements and checklists included
- National focus
Authors:
Norm Trainor
Herb Koplowitz, Ph.D.
Nancy E. Thomson, Ph.D.
Nancy is a seasoned professional with proven skills and a track record of accomplishments in organizational effectiveness, project management and training and development.
Nancy holds a Doctorate of Education from the University of Toronto, a Masters of Education from the Ontario Institute for Studies in Education, a Masters of Human Resource Development from University Associates, a Bachelor of Education from the University of Toronto and a Bachelor of Physical and Health Education from the University of Toronto.
“Anyone involved in recruiting and selecting employees would find this material useful.”
Bob Chappell, CHRP
Consultant
Don Mills, Ontario --------------------------------------------------------------------------------
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Best Practices: Training and Development Book
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Order # 956367X - $200.00 Can. (Plus Applicable Taxes and Shipping & Handling Costs)
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