Technology

After thirty odd years of innovation, the technology sector has realized they have become a mature industry. Like other industries, paradigm shifts continue to change the landscape of a market that once clamoured for innovation. Although insulated in some degree by the innovation of its business, the technology sector is faced with finding new methodologies to capture marketshare and profitability. In the eighties, if you were simply good at selling, your company could be successful. Through the nineties, organizations learned that they needed to be able to market themselves in addition to having good salesforces. Today, customers have high expectations and they want their technology partners to understand their business so they know exactly what problems to solve. As a result, technology companies need to be experts in understanding business as well as innovators of solutions.