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Business Management:

After Delegating to Technology, Seek Harmony It can be difficult for some entrepreneurs to delegate functions to others - who but themselves knows how to fulfill these responsibilities correctly. However, as I have outlined in my books, The Entrepreneurial Journey , The Business Builder and The 8 Best Practices of High-Performing Salespeople , learning to delegate to people and technology can be one of the most challenging, but rewarding, tasks you achieve as a manager and entrepreneur. When the...

Author: Norm Trainor
Date: April 4, 2013

Where Do You Add Value? Competition is a fact of life for entrepreneurs . There will almost certainly be another company that appears to be offering a better version of your signature product, or that has a more efficient service delivery model. In order to stand apart from other organizations in your sector, you have to strive to add value for your clients at every opportunity. Doing so will not only help you build client capital with existing partners, but also enable you to...

Author: Norm Trainor
Date: February 21, 2013

Drafting Operational Strategies in Your Business Plan In past blog posts, I have discussed creating a dynamic business plan that provides an overview of your business activities and that you regularly update in response to internal and external changes. As I explain in The Entrepreneurial Journey , operational strategies comprise one of the four main parts of a business plan. These will include ideas about sales, service activities, marketing, resourcing and major projects that you may take on. It is important...

Author: Norm Trainor
Date: February 7, 2013

Don't Allow Slow Seasons to Slow Your Business Among entrepreneurs , slow seasons can be more painful than a trip to the dentist. What do you do to ensure your business is as productive during the months when clients are scarce? How do you sustain growth when it seems that new revenue streams are nowhere to be found? The weeks or months throughout the year when you detect a lull in operations represent an excellent time to work ON your business rather than in it. Capitalize upon these periods and make the...

Author: Norm Trainor
Date: January 17, 2013

Who is Your Strategy Officer? Strategy can seem like a foreign word for entrepreneurs that are just getting their businesses off the ground. However, if you neglect to create a plan as your organization matures, you may find your ability to sustain growth is stymied by a lack of direction and clear goals. More companies are realizing the importance of strategy to their survival, and are creating an internal role that seeks to ensure the function receives the resources it needs. I ...

Date: January 7, 2013

What do you Know to be True? In recent blog posts, I've given attention to the various aspects of a business plan and have worked to explain how to create objectives and assess your current financial and operational standing. I would also like to discuss a more subjective aspect of business planning that is equally important to the longevity of your organization. Google celebrated its 14th anniversary at the end of September. Since its founding, the company has grown from a small tech...

Author: Norm Trainor
Date: January 4, 2013

Insulate Yourself From Operational Risk Every entrepreneur has to develop a tolerance for a certain amount of risk. However, this does not mean they have to be vulnerable. By taking steps to assess and mitigate operational risks, business owners can have greater assurance that they will be prepared for the surprises that can arise in an uncertain and constantly shifting economy. Have you ever performed an operational risk stress test for your organization? Are you aware of any business continuity...

Author: Norm Trainor
Date: December 26, 2012

Define Your Business' Role in its Industry As a business builder , it is not enough to decide what kind of client you wish to serve and how much revenue you want to generate. You must also determine whether your company will specialize in a niche industry or have a more general focus. How will it compare to others in that sector? Is your aim to dominate the market and lead your competitors, or to carve out a comfortable space for your organization and strive to meet internal goals? Dictating the place...

Author: Norm Trainor
Date: November 8, 2012

Run a Business Operation Guided by Values Your business plan is probably one of the most important documents you will create for your company. It is valuable because it is not just a few pages that you keep in a forgotten binder on a shelf. Rather, it is a dynamic, ever-evolving strategy that will serve as a resource while you build your business. I would advise working with your business plan on a regular basis as you update your one-, five- and 10-year goals and projections. Whenever you pause to lay...

Author: Norm Trainor
Date: November 2, 2012

Align Business Decisions With Your Values Every Day Although the News of the World phone-hacking scandal came to a head more than one year ago, the story continues to serve as a prime example of what can go wrong when a business' operations become too far removed from its core values. The incident also sparked debates about internal and external governance, media ethics and corporate responsibility. A lack of oversight and a failure to drill the importance of ethical behavior into every executive, manager and...

Author: Norm Trainor
Date: October 15, 2012

Be More Effective By Narrowing Your Company's Focus When first launching their businesses, entrepreneurs start small, gradually expanding their client base and product or service offerings as they grow. However, they sometimes forget to assess that growth. As you build your company, make sure you are questioning how new services or products will impact your existing operations. Will they fit in with the rest of your product menu? Are you adding options that suit your area of expertise? Did you simply allocate time...

Author:
Date: October 10, 2012

What's Missing in Your Business Plan? Type "write a business plan" into a search engine and you will get millions of results. If you merely base one of the foundational documents for your business on a few models pulled from the internet, however, you may neglect to include a few key components. Executive statements and financial projections are basic elements of a strong business plan, but as I explain in The Entrepreneurial Journey , it is essential that your document also addresses...

Author: Norm Trainor
Date: October 9, 2012

Are you Misrepresenting Your Priorities? The next time you go to answer a relatively low-priority email instead of return a phone call to one of your clients, consider your motivation for doing so. Weigh the importance of each task, and reflect on why your instinct is to tackle the easy email first, rather than follow up on voicemail messages. Track how many times you have acted similarly in other situations and identify any trends in how you manage your daily responsibilities. Chances are, you are...

Author: Norm Trainor
Date: September 12, 2012

Jumping on the Social Networking Bandwagon Many companies are planning to ramp up their investment in social media marketing this year, as the channel continues to prove itself as an easy, cost-effective way to reach both customers and prospects. Indeed, more than half (53 percent) of the approximately 375 advertising and marketing executives who took part in a recent survey by The Creative Group said they expect enterprises of all sizes to channel more marketing funds toward Facebook in 2012. Just 4...

Date: August 17, 2012

How Has Your Business Evolved? The Covenant Group's financial advisor training programs demonstrate the importance of building your business. Not only in regards to growing your client list and revenue, but also professional growth - adding more products to your value offerings, developing expertise and constantly increasing the value you present to your clients.  In my book The Business Builder , I talk about the importance of expansion and how you must define your company before...

Author: Norm Trainor
Date: July 24, 2012

Delegate Effectively Have you organized your staff in a way that allows them to work independently on projects and tasks while still delivering results that meet your expectations? Or do they regularly have to check back with their boss for more direction or assistance? We've discussed the concept of "Commander's Intent" on this blog before, a military theory that also has applications in the corporate environment. Essentially, it means that everyone on a team - from the...

Author: Norm Trainor
Date: July 16, 2012

Build a Recruiting Strategy Think of recruiting much as you do marketing. Both have an extended life cycle that can span months or even years. There are prospects at various stages of readiness in the pipeline. For instance, a potential client who may not fit the ideal criteria or who is not yet ready to buy could be a perfect fit for your company in a few months' or years' time. The same is true for future hires. An advisor, salesperson or other job applicant may not yet have the skills...

Author: Norm Trainor
Date: June 29, 2012

Financial Services is a relationship business. The bond between a financial advisor and a client is very personal. The challenge for financial advisors is to extend that relationship of trust and personal connection to include the other people in the firm who work with clients. Dave Richmond is the head of a financial advisory firm in Jackson, Michigan. His vision is to build a multi-million dollar financial advisory firm. For Dave, the thing that gets his juices...

Author: Norm Trainor
Date: September 20, 2010

Your Business Plan starts with Defining Your Business. The four components of Defining Your Business are: Vision, Mission, Values and Business Opportunity. Your Business Plan is the articulation of your Strategy for growing your business. Strategy is the systematic output of what you want to achieve, the resources and capabilities available to you and the opportunities and challenges the environment provides. Your Vision Statement describes the systematic output of...

Author: Norm Trainor
Date: June 11, 2010

When I give a presentation, I often start out by asking the audience the following question: “ If you had to choose one word that is critical to the success of a business, what would that word be ?” Typically, people will respond with words such as “motivation”, “planning” or “innovation”. Obviously, all of these words are important elements in the success of a business. However, if I had to choose just one word, it...

Author: Norm Trainor
Date: March 19, 2010



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