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The Client Attraction Conversation — Part 2 of 2
by Norm Trainor | June 21, 2009
In my last blog I described a simple framework for structuring client attraction conversations. The structure of the opening of an interview is You/Me/Us/We . In Part 1 we covered the You/Me part of the attraction conversation, in this posting we’ll cover the Us/We part.
Us — You move into the Us phase by saying something like, “Let me give you an example.” At this point, you describe in a story a problem that you solved for a client. Obviously, the more the...
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A Simple Communications Model
by Matthew Asser | April 13, 2009
In the first installment of this series we introduced the notion of adopting a strategic approach to your communications and introduced two of the six steps to effective communications: (1) keeping the needs of your audience in mind, and (2) defining your communications...
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Overcoming "Dehydrated Voice"
by Matthew Asser | December 22, 2008
Do you ever just sit and stare?
I know I do . . . but sometimes there are also thoughts running and whole conversations being conducted internally. Of course it’s always a good idea to keep those internal conversations, internal . . . especially if you are...
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